Project Wonderful, How I love Thee, Week 3 Stats

(Project Wonderful is a program where you bid on advertising space on people's websites. Visit their website for more info.)

Last week in my stats report on Project Wonderful, I went for the broad approach - to reach as many viewers as possible, with the hopes that out of sheer numbers, I would recieve more traffic. This week I'm reporting on targeted ad campaigns, with a slightly higher but still very low budget. Here are the results.



My budget was $12.50
I ended up spending about $14.00 with the added revenue from my own ad boxes, which you see to the right on my blog.

I ran a total of 6 campaigns with keywords such as "Etsy", "handmade", and "jewelry". The high bid on any one spot was between .03 and .20 cents. I also bid manually on 110 high-traffic, or etsy related sites, with a max bid between .00 and .20 cents.

Results over 6 days (my account balance was depleted Tuesday morning instead of my goal of Wednesday)

234,129 unique page views
441 unique clicks
total cost: $14.03
Comfirmed sales: none.


Compared to last week, I had almost 100,000 more unique page views, but only a fraction of the actual clicks. This was comfirmed through my website tracking as well. I made no sales through the ads that I am aware of, despite putting offers for a free polishing cloth for anyone who mentioned where they found me. The cost was much less, but the clicks and sales were very low.

I think I'll go back to the broader approach, but with a firm budget to stick to. I'll be sure to let you guys know about any new and exciting results I get :)