Bust Magazine? Officially A Bust!
Back in March when Etsy offered affordable co-op advertising with Bust magazine, I got very excited! At $90, it was attainable, big-time advertising. I also thought the market was right up my alley. I hit refresh on my browser fast enough to nab a spot with 29 other Etsy sellers on a full-page advertising spread. I had some initial photo-difficulties, but submitted my ad, and rushed to buy a copy of the mag when it came out. My ad looked great, as did everyone elses! And then Etsy asked us to collect statistics concerning our ads. So I did. And BOY was I suprised.
When the ad came out in late March, my shop was right at 1000 hearts. It was my year anniversary on Etsy, and I had just reached this goal. I hadn't sold a set of the rings featured in the ads for several weeks. The rings had 6 hearts. At this time I upped the quantity available so I wouldn't lose track of the hits and hearts if I sold a set.
| Week | Shop Hearts | Shop Sales | Ad Hearts | Ad Sales |
| 1 | 1001 | 1 | 6 | 0 |
| 2 | 1010 | 2 | 6 | 0 |
| 3 | 1025 | 5 | 6 | 0 |
| 4 | 1029 | 3 | 7 | 0 |
| 5 | 1042 | 2 | 8 | 0 |
| 6 | 1050 | 4 | 9 | 0 |
| 7 | 1067 | 3 | 9 | 1* |
| 8 | ||||
| 9 | ||||
| 10 |
* I asked this customer and they did NOT find me through Bust Magazine
Though I don't have the weeks prior to the ad charted, the hearts and views and sales were much more frequent. In the last 7 weeks since the ad came out, these have all decreased dramatically. I know this must just be a coincidence, but I won't be shelling out $90 on advertising again any time soon!
